« Never forget that only dead fish swim with the stream », Malcom Muggeridge.
For a company, innovation is characterized by three essential and distinct elements: novelty, market’s recognition of this novelty and major performance’s improvement of existing products or processes.
The key point is the answer to the following question: How to achieve a performance offering a sustainable differentiation which customers are ready to pay for?
To achieve it, our team has created an approach, based on the evolution’s laws of technical systems as emphasized by the TRIZ theory; we guide your management and research teams on the path to innovation with both strategic and tactic points of view..
We bring a clear vision of what must be done to conceptualize and produce innovations, and not only inventions. Via a structured and analytical approach, based on the TRIZ theory, we help you find the relevant moment for a change. We use innovation as a process of conquest.